AYU Organics

AYU is a company offering responsible natural cosmetics and wellness products. Behind AYU are the sisters from Espoo, Satu and Elina, for whom inner and outer well-being is a way of life. AYU was founded in 2018.

A trip to Bali's rich nature, a paradise filled with herbs and flowers, started AYU's story. The idea was born in 2012, when biologist Satu was in Bali researching medicinal herbs. Satu was impressed by the skin care effects of herbs, which ignited the spark to develop her own skin care line. Ayu's skin care principle is built on the unique properties of plants found in the paradise-like nature of Indonesia. Elina is a designer who is responsible for the design and visual appearance of the products. Responsibility has also been taken into account in the packaging design, without compromising on quality.

The name AYU is life, vitality in Sanskrit, and beautiful and elegant in Indonesian.

AYU's products are 100% organic, functional, responsibly produced, chemical-free, water-free and animal-free. They are made only from ingredients that promote the well-being of the skin. The fragrances come from plant extracts and essential oils.