Welcome to the Puhtoinen online store

Most popular for summer
Treasures of Puhtoinen

An online store encouraging a more ecological lifestyle. The online store features many products from small Finnish businesses, as we want to support domestic entrepreneurs.

Products for summer

All the products you might need in the summer!
Hamam Bath Towel
Hamam Bath Towel

Hamam Bath Towel

€20,90

Color
+10
Window and Mirror Cloth - In Delightful Colors
Window and Mirror Cloth - In Delightful Colors

Window and Mirror Cloth - In Delightful Colors

€7,00

Color
Hair ASAP hiuspohjaöljy bottle by Veloide - nourishing scalp oil for healthy hair growth
Hair ASAP scalp oil application - natural ingredients for stronger hair and scalp health

Hair ASAP Scalp Oil - Nourishing scalp oil for healthy hair growth

€29,90

Hamam Hand Towel
Hamam Hand Towel

Hamam Hand Towel

€8,90

Color
+8
Ecological soap dish with integrated tray
Ecological soap dish with integrated tray

Ecological soap dish with integrated tray

€9,90

Color

New products

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Puhtoinen brand

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Ecoegg

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Sauna

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Discounts

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The Treasures of Puhtoinen

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Kitchen

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New products

Suihkugeeli Hilla-Sitruuna

Suihkugeeli Hilla-Sitruuna

€11,90

Suihkugeeli Pihlajanmarja-Bergamotti

Suihkugeeli Pihlajanmarja-Bergamotti

€11,90

Teepuu Eteerinen öljy

Teepuu Eteerinen öljy

€10,25

Sitronella Eteerinen öljy

Sitronella Eteerinen öljy

€10,25

Piparminttu Eteerinen öljy

Piparminttu Eteerinen öljy

€10,25

Our Story

Ecology | Naturalness | Domesticity | Honesty

Puhtoinen was initially only meant to be a shop for natural cleaning products, but Amanda wanted to include natural cosmetics, and now the selection branches out into all things ecological and natural. The selection now also includes, for example, hamam towels, candles, essential oils, and sustainable products.

"The idea was to make ecological and natural products easily available to everyone, so we haven't moved past that idea yet!"

New products are constantly being added to the selection, and one of Puhtoinen's values is domestic origin. Almost all products that can be obtained as domestic production come from Finnish small entrepreneurs.

"When creating Puhtoinen, we also wanted to support as many domestic small entrepreneurs as possible, and that's why you'll find many domestic brands with us."

Read the story

Treasures of Puhtoinen – Continue the Story

Welcome to discover treasures with a heart! Puhtoisen Treasures is a special collection of carefully selected second-hand finds waiting for a new life in our Humppila store and hidden in our warehouse.

See the treasures

Welcome to the store!

Our stores in Forssa and Humppila

The small shop is located in Forssa. The shop operates in the same premises as Jaana's cleaning company. All the furniture and plants in the shop have come from clearances carried out by the cleaning company.

"We wanted to give old furniture and plants a new lease of life, and it was important to our values to find as many items second-hand as possible, so we wouldn't have to buy new ones."

A second shop opened in November 2024 at Humppila's Lasi Shopping Centre. The Humppila shop wanted to highlight recycling even more, and items from clearances have taken on a bigger role there.

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